Search engine optimization is one of the most effective strategies of inbound marketing, which is why more and more companies in the country are turning to SEO Philippines. Topping in the search results may seem difficult but if you won’t be able to get any traffic from search engines if you cannot make your website visible in the first page of the relevant keyword searches.

Digital Marketing

The most important reason why you want to get first page rankings is that you want to be visible to everyone that will need your product or service. For example, Google–which is the most used search engine in the world, provides for almost 12 billion searches per month. If you are in any high-tech industry, this is old news to you already. However, if you are selling consumer products to a local market and still think that the two-color, half page ad you are running in a local yellow pages directory is better, then you may want to reconsider spending more money on your Internet presence. Listed below are some of the benefits of being on top of search results:

More Opportunities for Your Business

When someone searches for any specific term, Google shows 10 results on the first page. The results are based on a number of factors like the Page Ranks, relevant information, and back links. If you can top on the first page of Google results, it can be an excellent chance for you and your business. Getting to the top is only half of the struggle; staying on top is equally hard. Your SEO success lies on whether you can make your website among the top ten and keep it there.

Top Position = More Traffic

Another top search engine, Bing, made a report where it indicated that websites on the top get 42% of the traffic, the second gets 11% and third gets 8% only, making it clear why your websites need to be in the first page. Being in the first page means that your website has more authenticity and trust, which are the obvious elements for more lead and traffic.

Creates a Great Business Image

Better SERP (search engine results page) means a better image to the potential client’s eyes. Internet is a competitive market for every inbound marketer so it is not always easy to rank on top within a short time. However, once you get a great ranking position after all of the pressure you felt during your ranking journey, success runs towards you.

Everything Is Better On the First Page

Worried about your ranking position? Take some quick action to improve then. Experts proved that if you can rank on top, your business will become ten times better than your competitors. Websites in the front page gets better traffic than the ones in page five.

Reduced Costs

As an inbound marketer, you should know that the costs are low to generate on a per leads basis. The better the SERP is, the more potential your business has. Top SERP positions can reduce your advertising costs effectively. One problem though is you may not get the desired results immediately. You need to wait for a while especially if you have a lot of competitors.

Search engine ranking like SEO in the Philippines is an inevitable asset for every inbound marketer. If you really want to appear on the top page of Google results, put more effort in it. Soon enough, the success will be yours to enjoy.

About the Author:

Clark Pacis is a traveller, writer and blogger. He is not sharing just his trips locally and abroad, but now he is writing anything under the heat of the sun in any walks of my life.