Fast food franchises have spread like wildfire all over the world, but the true and rightful epicenter to this incredible culture is the United States itself, which welcomed fast food joints, restaurants, and drive-through. Fast food itself is universally loved for several reasons, and the most popular chains earn billions of dollars annually. Studies from prominent universities and journals unequivocally declare America as the largest market for fast food in the entire world, with millions of pounds of hamburgers and fries sold each day. On average, the American citizen consumes four orders of fries and three hamburgers weekly- a statistic truly deserving of the title of the “Fast Food Nation”!
The taste and quickness of service have always been plus points in favor of fast food chains but the key to their success also lies in solid advertising and marketing strategies, and very effective pricing. More